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Latest adtech publications


The 2019 lowdown: What happened at Technology for Marketing this year?

Propeller’s Will Parrott details the key takeaways from Technology for Marketing 2019, including retailers’ ‘tech backlash’, upcoming adtech regulation, the requirements for talent in technology, and the Love Island panel featuring Islander Curtis Pritchard. With 15,000+ delegates, 250+ exhibitors, 350+ speakers and 200+ hours of content, the co-located event series Technology for Marketing, eCommerce Expo… Read More


The Resurgence of OOH Advertising
Sam Tidmarsh investigates Co-op's new OOH advertising campaign ahead of Chief Customer Officer Ali Jones’ presentation at ad:tech London 2019 Out-of-home advertising, also known as outdoor media, is tailored to consumers "on the go" as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient... Read More

TFM 2019: Mad Men vs. Math Men
“The future is about being imaginative, not about being right”. John Bensalhia talks to entrepreneur and TFM keynote speaker Igor Beuker about why technology and innovation has transformed advertising and marketing forever March 1973. A hugely popular TV show starring Lee Majors makes its debut. The Six Million Dollar Man was watched by millions around... Read More

CloserStill Media welcomes a record attendance to Technology for Marketing, eCommerce Expo and ad:tech London
Multi award-winning event organiser CloserStill Media has opened its first event of the Autumn season at Olympia London. Technology for Marketing, eCommerce Expo & ad:tech London 2018 welcomed a record attendance with over 12,000 business leaders and industry experts. This is the first time these three long established brands have co-located, bringing together the closely... Read More

ad:tech 2018: Data challenges facing advertisers in 2018 and beyond
Day one of ad:tech kicked off at London’s Olympia yesterday, kickstarting a two-day event showcasing the latest insights and vendor offerings from the world of advertising One of the morning’s keynotes that particularly caught our eye was a panel discussion on the data challenges currently facing advertisers. Just after 11, we headed over to the... Read More


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