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Latest advertising publications


TikTok bans paid political adverts

TikTok has decided not to allow paid political adverts on its platform, as the 2020 US election fast approaches.

The video-driven social media app has made the move amid increased scrutiny over political advertising on other social networks, particularly Facebook.

TikTok attracts millions of people across the world, mostly younger users, making it a potential target to reach first-time voters.


ad:tech 2019: How technology is enhancing one-to-one cultural experiences

Ahead of Eleni Sarla’s presentation at ad:tech London in September, Techerati sat down with the self-described culture vulture to discover how she is finding her new leadership role, why she decided to move from a media agency to an arts and entertainment specialist, and how technology is being used to heighten one-to-one cultural experiences.


The Resurgence of OOH Advertising
Sam Tidmarsh investigates Co-op's new OOH advertising campaign ahead of Chief Customer Officer Ali Jones’ presentation at ad:tech London 2019 Out-of-home advertising, also known as outdoor media, is tailored to consumers "on the go" as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient... Read More

TFM 2019: Mad Men vs. Math Men
“The future is about being imaginative, not about being right”. John Bensalhia talks to entrepreneur and TFM keynote speaker Igor Beuker about why technology and innovation has transformed advertising and marketing forever March 1973. A hugely popular TV show starring Lee Majors makes its debut. The Six Million Dollar Man was watched by millions around... Read More

Global ad fraud scheme cashed in $7 million using data centre “methbot”

Criminal group’s methbot scheme rented more than 1,900 computer servers hosted in Dallas data centres to load ads on fabricated websites A major fraud operation which caused businesses millions of dollars in losses from falsified ad revenue has been dismantled by US authorities. Two global cybercrime rings were uncovered resulting in the indictment of eight men on… Read More



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