Latest advertising publications

Global ad fraud scheme cashed in $7 million using data centre methbot

Criminal group’s methbot scheme rented more than 1,900 computer servers hosted in Dallas data centres to load ads on fabricated websites A major fraud operation which caused businesses millions of dollars in losses from falsified ad revenue has been dismantled by US authorities. Two global cybercrime rings were uncovered resulting in the indictment of eight men on… Read More

A massive untapped opportunity – why don’t more SMEs get started with adtech?

Dr Geraint Evans, ahead of his participation at ad:tech London 2018, writes on the challenges faced by SMEs looking to take advantage of the opportunities presented by adtech. To those of us working for blue-chip companies and big agencies, adtech, machine learning and automation technologies are increasingly ‘business as usual’, and are allowing us to… Read More

Advertising can harm tech firms profits

Advertising innovative products can cause technology firms to make less money, according to a new UCL study. The findings of a paper from academics at the UCL School of Management show that adoption of new products is often hindered by psychological anxiety. Early adopters, who tend to be less anxious people, the study says, will… Read More

Vevo sees boost in advertising revenue after pursuing TV-like ad strategy

Vevo, the dominant player in music video distribution online, is seeing a boost in audience numbers and advertising revenue. The New York-based firm, which describes itself as ‘the world’s leading music video and entertainment platform’, has already earned nearly $200 million (approx. £151 million) in upfront ads this year. It predicts overall ad revenue growth… Read More

Marketing firm Gravity4 to boost advertising transparency with blockchain

Leading big data marketing company Gravity4 has launched a new blockchain token called Lydian, in an attempt to reduce advertising fraud and increase transaction transparency. The launch is part of Gravity4’s efforts to disrupt the advertising industry using big data and innovative processes with a particular focus on personalised marketing and the tracking of buying journeys…. Read More

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