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Latest analytics publications


TFM 2019: How Bacardi uses data to top up the bottom line

When Bacardi was founded 157 years ago, rum wasn’t considered a refined drink. To transform the sugary-spirit into something sellable in upmarket Cuban taverns, Bacardi co-founder Facundo Bacardí Masso had to “tame” the drink by filtering it through charcoal and ageing it in white oaked barrels.

Over one and a half centuries later, Bacardi’s products are merrily swigged by millions across the world. Alongside its namesake rum, Bacardí, the company’s core brands now include a mouth-watering selection of the world’s most well-known tipples, including Grey Goose, Patron, and Bombay Sapphire. Brands which have all flourished thanks to data and its impact on decision-making.


Unearthing Jakarta’s Smart City Journey
Jakarta’s online suggestion box kickstarted a smart city journey like no other. Ahead of his presentation at Cloud Expo Asia Singapore, Jakarta Smart City’s head of data and analytics, Juan Intan Kanggrawan, detailed the city’s pioneering smart city initiative It is not easy to find a consensus definition for a smart city. Various aspects, elements... Read More

TFM 2019: Mad Men vs. Math Men
“The future is about being imaginative, not about being right”. John Bensalhia talks to entrepreneur and TFM keynote speaker Igor Beuker about why technology and innovation has transformed advertising and marketing forever March 1973. A hugely popular TV show starring Lee Majors makes its debut. The Six Million Dollar Man was watched by millions around... Read More

DataOps: Low adoption doesn’t mean low value
DataOps provides a better and faster way of managing data pipelines. Helena Schwenk, global AR & market insights manager at Exasol, explains how to get DataOps off the ground and make it work in your organization If you’re an IT or data professional, it’s likely you’ve heard of the term DataOps. But it’s also a... Read More

Equifax helps organisations unlock the power of data

Speaking to Techerati at Big Data World 2019 in London, data analytics powerhouse Equifax walked us through Ignite, the company’s suite of big data and analytics solutions, that launched in the UK earlier this year It has never been more important to harness an ever-increasing stockpile of data to derive actionable insights. With Ignite from… Read More



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