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When Bacardi was founded 157 years ago, rum wasn’t considered a refined drink. To transform the sugary-spirit into something sellable in upmarket Cuban taverns, Bacardi co-founder Facundo Bacardí Masso had to “tame” the drink by filtering it through charcoal and ageing it in white oaked barrels.
Over one and a half centuries later, Bacardi’s products are merrily swigged by millions across the world. Alongside its namesake rum, Bacardí, the company’s core brands now include a mouth-watering selection of the world’s most well-known tipples, including Grey Goose, Patron, and Bombay Sapphire. Brands which have all flourished thanks to data and its impact on decision-making.
Speaking to Techerati at Big Data World 2019 in London, data analytics powerhouse Equifax walked us through Ignite, the company’s suite of big data and analytics solutions, that launched in the UK earlier this year It has never been more important to harness an ever-increasing stockpile of data to derive actionable insights. With Ignite from… Read More