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Latest ar publications


Mastercard unveils AR payment concept and ‘sonic brand’ sound

Splitting a bill could soon become a lot less difficult Credit card company Mastercard has showcased technologies such as augmented reality as part of its work on the future of shopping and payments. The tech and commerce firm unveiled a number of prototype technologies at a showcase in Belfast, including software which allows shoppers to… Read More


How XR is revolutionising the customer experience
AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More


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