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Latest bacardi publications


TFM 2019: How Bacardi uses data to top up the bottom line

To transform Bacardi into something sellable in upmarket Cuban taverns, founder Facundo Bacardí Masso had to “tame” the sugary spirit by filtering it through charcoal and ageing it in white oaked barrels. Fast forward to the age of data, and Bacardi has returned to its origins, taming and refining its data supplies to enable better decision making across the company.



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