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On the face of it, there is little to unite the construction and tech sectors. Superficially at least, the construction sector provides a classic example of ‘waterfall management’: strict plans are formed at the outset of a project, and resources are fixed in place, even though the finished product might be three years away. It is a right-first-time, zero defects sector with detailed dependency scheduling. The tech sector, by contrast, is known for its not-afraid-to-fail, agile mindset, eschewing scheduling for creativity. Tech and construction, then, would certainly appear to be strange bedfellows. Times are changing. The proliferation of Building Information Management platforms on construction sites up and down the country neatly demonstrates that tech really can be embedded into the foundations of a building, and by extension, the construction sector. But how do we further embed the two, often conflicting, cultures?
Melissa Weston is Marketing Lead, UK & Ireland, for leading fashion eCommerce firm Zalando SE. She sat down with Sam Tidmarsh over coffee to discuss the power of AI and ML algorithms in tailoring the online customer experience So tell me about you. Where did your career start? During university I was part of the… Read More