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Director Interview: Culture shock — How to create a genuinely data-driven culture

“Terms like Machine Learning and Artificial Intelligence are so overused nowadays, that the reaction they generate is increasingly: ‘OK…so what?’” That’s according to Lorenzo Bavasso, Director of Data Analytics & AI, and CTIO of Global Services at BT. Despite all the hype around data in recent years, genuinely embedding data and analysis into an organisation’s culture continues to prove elusive for many.

Bavasso’s work at the front line of this field has given him some unique insights into the realities of creating a data-driven culture – which he will be sharing in detail at Big Data & AI World London in March. Fortunately, with “curiosity, transparency, an open mind and will to share information” companies can start the journey to creating an authentically data-driven culture.



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