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How can brands improve customer experience with marketing technology?

David Coombs is Head of Strategic Services at Cheil UK where he oversees creative technology and data output. Following his talk “Welcome to the smart(ish) home” at ad:tech London 2019, he tells us about trends in marketing technology & which brands are delivering the best customer experience. Where do you see opportunities for improving the… Read More


How XR is revolutionising the customer experience
AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More


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