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Latest data science publications


TFM 2019: How Bacardi uses data to top up the bottom line

When Bacardi was founded 157 years ago, rum wasn’t considered a refined drink. To transform the sugary-spirit into something sellable in upmarket Cuban taverns, Bacardi co-founder Facundo Bacardí Masso had to “tame” the drink by filtering it through charcoal and ageing it in white oaked barrels.

Over one and a half centuries later, Bacardi’s products are merrily swigged by millions across the world. Alongside its namesake rum, Bacardí, the company’s core brands now include a mouth-watering selection of the world’s most well-known tipples, including Grey Goose, Patron, and Bombay Sapphire. Brands which have all flourished thanks to data and its impact on decision-making.


Diagram-driven and data-driven: The art and science of architecture
By combining diagram and data-driven architecture, architects can move faster, offer more cost-efficient programs and most importantly track and measure success, writes Dr Tim O’Neill, founder of Avolution In the movie Moneyball, Brad Pitt’s character breaks with baseball convention by relying on data science instead of traditional scouting to choose a team he hopes will... Read More

The competitive edge of ethical AI
Responsible use of AI is poised to become a key business differentiator. Techerati spoke to Michael Natusch, global head of AI at Prudential, to learn about the benefits that come with responsible AI development For smaller companies seeking to replicate the successes that tech giants have had with deep learning, it can be tempting to... Read More

How data is helping in the fight to eliminate malaria
All problems can be turned into a data problem, and the subject of malaria is no different Malaria is one of the world’s most ruthless killers. It ends one child’s life every 30 seconds, equating to roughly 3,000 children every day. In total, malaria kills over one million people each year, with 90 per cent... Read More

Are you missing the low-hanging fruit on your data tree?
You could be closer to becoming a data-driven business than you think. That’s because chances are, you’re already generating data and you just need to know where to find it, how to aggregate it, and how to use it to create real value within your business. Start with the quick wins and there will be... Read More


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