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Latest data publications


Diagram-driven and data-driven: The art and science of architecture
By combining diagram and data-driven architecture, architects can move faster, offer more cost-efficient programs and most importantly track and measure success, writes Dr Tim O’Neill, founder of Avolution In the movie Moneyball, Brad Pitt’s character breaks with baseball convention by relying on data science instead of traditional scouting to choose a team he hopes will... Read More

Unlocking enterprise collaboration with cloud-based data warehouses
Using cloud technologies to store and share data fuels collaboration and communication, writes Simon Field, EMEA CTO at Snowflake Technology innovation combined with globalisation has created a business ecosystem, no longer bound by location or time. More than ever, people are seamlessly connecting through work collaboration tools such as Slack and Microsoft Office 365, while... Read More

The high cost of poor data management

A new report has revealed the devastating impact to organizations when employees and consumers are unable to access data or services Poor data management is costing the typical company $20 million (£15.7 million) a year, according to research from cloud backup company Veeam, that surveyed over 1,500 C-Suite executives from 13 countries about their data… Read More


Why go to the GP when you could send your health avatar instead?
The health avatar will harmonise machine learning, data analytics, and cloud technologies to make healthcare more interactive, personalised, and fulfilling Professor Iain Buchan, public health and clinical informatics researcher at the University of Liverpool, coined the term health avatar. It describes a "digital mirror" of the future, that will cultivate an accurate picture of a... Read More

How to collect data about your customers without violating GDPR

It’s almost a year since GDPR came into effect. What have marketers learned? And what can they do better? Data is vital for modern marketers. From small and fresh online bookstores to famous gadget manufacturers to financial corporations, customers’ data provides for seamless interaction, personalization, and delivery. Tons of sensitive information like emails, phones, and… Read More



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