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On the ball: How ESPN uses BI and analytics to give sports fans the ultimate viewing experience

Sport consumption has seen a huge increase in recent years. With record viewing numbers for the likes of Premier League last season, and a novel willingness from consumers to pay for exclusive online content. As a result, sports is a lucrative source of revenue for network and programming brands. 

Alongside this increase in popularity, modern television offers fans a more up close and personal experience at a fraction of the cost compared to attending live sporting events. Viewers can watch from the batter’s eyes, and encounter the huge right hand made by MMA fighters. In many ways, the viewing experience has evolved to become what Doug Kramon,  ESPN’s senior director of fan support and customer care views as a ‘virtually there’ experience.



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