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When Dropbox first launched its groundbreaking file sync and share app in March 2008, it was just over a year since Apple launched the first iPhone. Just as the iPhone heralded a now-ubiquitous feature of our daily lives – the smartphone, Dropbox represented one of the earliest examples of a SaaS application aimed squarely at improving workplace productivity.
Fast forward to the present day, and there is a bewildering assortment of cloud-based software applications vying for employee attention and promising to make their lives easier. Firms are swimming in a sea of applications and each on average relies on over 150 to stay productive, according to Okta. Because of this oversupply, productivity is, in fact, being hamstrung. Employees have hundreds of tabs open, each bombarding them with notifications and forcing them to switch environments.