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Latest sports publications


On the ball: How ESPN uses BI and analytics to give sports fans the ultimate viewing experience

Sport consumption has seen a huge increase in recent years. With record viewing numbers for the likes of Premier League last season, and a novel willingness from consumers to pay for exclusive online content. As a result, sports is a lucrative source of revenue for network and programming brands. 

Alongside this increase in popularity, modern television offers fans a more up close and personal experience at a fraction of the cost compared to attending live sporting events. Viewers can watch from the batter’s eyes, and encounter the huge right hand made by MMA fighters. In many ways, the viewing experience has evolved to become what Doug Kramon,  ESPN’s senior director of fan support and customer care views as a ‘virtually there’ experience.


Tackling network security during the 2019 Rugby World Cup

It’s Rugby World Cup time in Japan, with the first round of rugby union’s most elite competition kicking off over the weekend. During the next few weeks, thousands of fans will travel far and wide across the country to soak up the action. In addition to bringing bundles of optimism about their teams’ prospects, die-hard supporters will arrive armed with a legion of connected devices.


Sports analytics: How data gives teams the edge
With every sprint, kick, tackle, pass and more now logged and analysed in real-time to give teams the tiniest advantage on the pitch, Riello UPS General Manager Leo Craig investigates how big data can make or break who claims sport’s most prestigious prizes Sports analytics isn’t a completely new phenomenon. While there were no Opta... Read More


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