Latest strategy publications

5 ways to safeguard your business against the latest types of ransomware

Chester Avey outlines what firms must prioritise in the fight against the latest ransomware threats It might seem like a long time ago since WannaCry, which caused widespread disruption to the NHS other businesses, but ransomware attacks continue to make headlines. In fact, two very recent attacks successfully targeted two major US cities, Baltimore and… Read More

TFM 2019: What agency CEOs are prioritising in 2019

Technology for Marketing 2019 is nearly here and one of the most hotly-awaited sessions is the Advertising Agency CEO keynote panel, held on day one at 11.35am.

Joining the panel is Mark Howley, CEO, Starcom UK and COO, Publicis Media. Having worked in media and advertising for his entire career, mainly in strategy and planner roles, technology is by far the greatest change that Mark has witnessed so far.

Think of your business as a game and the rest will make sense
Interest in gamification has ebbed and flowed. But a new radical approach to gamification has emerged -- gamification as a business strategy. Techerati spoke to the digital transformation expert spearheading this new approach to understand why and how modern the enterprise should seriously consider thinking of its business as a game. History of gamification According... Read More

Don’t make a lift and shift-heap of your hybrid strategy
It’s time to dissect the hybrid playbook and call out "lift and shift" for what it is: a recipe for disaster, writes David Safaii, CEO at Trilio We’ve heard the hype: hybrid cloud is the future. It’s limitless. It’s the ‘ideal’ IT model. It spins ethernet cables into gold. All for the low, low price... Read More

Adapt or fail: Creating a cloud strategy to meet modern data needs

It’s not just about choosing the right cloud for a business’ current needs, it’s about having the right data management in place to ensure business ambitions don’t outgrow cloud architecture, says Huw Owen, Head of EMEA & APJ at Couchbase. From brave new approach, to industry buzzword, to the foundation of many critical services –… Read More

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