Latest strategy publications
Chester Avey outlines what firms must prioritise in the fight against the latest ransomware threats It might seem like a long time ago since WannaCry, which caused widespread disruption to the NHS other businesses, but ransomware attacks continue to make headlines. In fact, two very recent attacks successfully targeted two major US cities, Baltimore and… Read More
Technology for Marketing 2019 is nearly here and one of the most hotly-awaited sessions is the Advertising Agency CEO keynote panel, held on day one at 11.35am.
Joining the panel is Mark Howley, CEO, Starcom UK and COO, Publicis Media. Having worked in media and advertising for his entire career, mainly in strategy and planner roles, technology is by far the greatest change that Mark has witnessed so far.
It’s not just about choosing the right cloud for a business’ current needs, it’s about having the right data management in place to ensure business ambitions don’t outgrow cloud architecture, says Huw Owen, Head of EMEA & APJ at Couchbase. From brave new approach, to industry buzzword, to the foundation of many critical services –… Read More