Latest Virtual Reality publications

How XR is revolutionising the customer experience
AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More

Brain surgery training using virtual reality

Virtual reality (VR) is being used to help prospective brain surgeons train and see procedures in unprecedented detail. Surgeons training to work on the brain have typically struggled getting hands-on experience thanks to the inaccessibility of neurosurgery. Barts Health NHS Trust surgeon Alex Alamri and other clinicians at the Royal London Hospital recently conducted the… Read More

WiFi as a universal Satnav for virtual reality frameworks

The competing Virtual Reality ecostructures currently in intense development – such as Oculus Rift, Samsung Gear, HTC Vive and Microsoft HoloLens – are all addressing the crucial issue of spatial positioning in diverse and innovative ways – and for a multiplicity of reasons, ranging from the pragmatic to the cynical. Operating in proprietary (and often… Read More

Augmenting haptic feedback in virtual reality with robotic proxies

A new approach to haptic interaction in virtual reality environments has been proposed by a group of researchers at New York University’s (NYU) Future Reality Lab. The system, outlined in the paper Robotic Haptic Proxies for Collaborative Virtual Reality, seeks to improve the integration between the physical and virtual worlds by boosting haptic feedback and… Read More

Facebook seeking tenant space for Oculus Rift VR data at Irish cinema data centre

Despite Apple’s ongoing problems with its Athenry DC build, Facebook seems set on joining the device manufacturer in staking a bigger claim in Ireland’s burgeoning data centre market, with the ambit of staking dedicated storage space for data relating to the company’s Oculus Rift virtual reality system. According to the Irish Examiner, the social media… Read More

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