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Latest Virtual Reality publications


VR has the potential to ease chronic pain, study suggests

Virtual reality (VR) can help to ease someone’s sensitivity to pain, new research suggests. Scientists at Imperial College London found that people immersed in VR scenes of the Arctic reported reduced pain sensations compared with those not using the technology.


Virtual Reality: From queasy concept to versatile mind-goggler
Get ready to strap on those VR goggles, the promised promise of VR is finally here, writes Jorge Gaspar Do you remember the promise of virtual reality? Oculus Rift made headlines years ago by releasing a VR headset that was priced at $600 (£477) after the company raised more than $2.5 million (£2.5m) in funds... Read More

How XR is revolutionising the customer experience
AR and VR applications will creep into our everyday lives as part of the fabric of our customer experience, writes Daryn Mason The best customer experiences are often ambient; they just happen without you noticing.  To get this right, organisations need to focus on personalisation and effortless execution. And they need to do this at... Read More

Brain surgery training using virtual reality

Virtual reality (VR) is being used to help prospective brain surgeons train and see procedures in unprecedented detail. Surgeons training to work on the brain have typically struggled getting hands-on experience thanks to the inaccessibility of neurosurgery. Barts Health NHS Trust surgeon Alex Alamri and other clinicians at the Royal London Hospital recently conducted the… Read More


WiFi as a universal ‘Satnav’ for virtual reality frameworks

The competing Virtual Reality ecostructures currently in intense development – such as Oculus Rift, Samsung Gear, HTC Vive and Microsoft HoloLens – are all addressing the crucial issue of spatial positioning in diverse and innovative ways – and for a multiplicity of reasons, ranging from the pragmatic to the cynical. Operating in proprietary (and often… Read More



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