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Latest from Sam Tidmarsh


The 2019 lowdown: What happened at Technology for Marketing this year?

Propeller’s Will Parrott details the key takeaways from Technology for Marketing 2019, including retailers’ ‘tech backlash’, upcoming adtech regulation, the requirements for talent in technology, and the Love Island panel featuring Islander Curtis Pritchard. With 15,000+ delegates, 250+ exhibitors, 350+ speakers and 200+ hours of content, the co-located event series Technology for Marketing, eCommerce Expo… Read More


“Hailing a new era in ecommerce” as online marketplace sales set to exceed $7 trillion within 5 years

European financial advisory firm iBe has identified online marketplaces as the best opportunity for growth in ecommerce. Sam Tidmarsh talks to Onogo.com CEO Paul Murphy and Evan’s Cycles Marketplace manager George Schofield about the impact marketplaces have on their ecommerce strategies, and the opportunities they provide looking forward. Marketplaces currently contribute $1.7 trillion to the… Read More


“A digital, scalable outfit recommendation tool”. How leading online fashion retailer Zalando is driving efficiency and growth through AI...

Melissa Weston is Marketing Lead, UK & Ireland, for leading fashion eCommerce firm Zalando SE. She sat down with Sam Tidmarsh over coffee to discuss the power of AI and ML algorithms in tailoring the online customer experience So tell me about you. Where did your career start? During university I was part of the… Read More


The Resurgence of OOH Advertising
Sam Tidmarsh investigates Co-op's new OOH advertising campaign ahead of Chief Customer Officer Ali Jones’ presentation at ad:tech London 2019 Out-of-home advertising, also known as outdoor media, is tailored to consumers "on the go" as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient... Read More

EU approves much-criticised Copyright Directive into law

Concerns surrounding user freedom as new EU Copyright Directive passed into law by 348 to 278. The European Parliament has passed new legislation which aims to overhaul the EU copyright system. A compromise agreed last month that received the backing of key European governments led to a vote which saw 348 members of the house… Read More



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