The Stack Archive

IBM puts all its cloud services in one online marketplace inc Softlayer IaaS, Bluemix and 100 apps

Mon 28 Apr 2014

There has been a lot of chatter today on the opening of IBM’s cloud marketplace. This was our twitter summary earlier today.

Most IT journals went with the press release material and TechWeek is as good as anyone for the background  but there is a lot of good, informed comment around.  Here are some of the better ones:

Ben Kepes at Forbes:   IBM Drinks The Kool Aide – Launches An Enteprise App Store

“Of course the key question is whether IBM can sufficiently change its DNA, and the DNA of its customers to move on from buying software from fat cat salespeople driving late model European sports cars to simply swiping their credit card from the comfort of their own cubicle – that’s the fundamental shift that is going on here and the jury is out on how well IBM can effect that change. IBM’s preoccupation with having ISVs run their products on Softlayer will put another huge spanner in the works – I can’t see IBM holding on to this requirement for long though, it will seriously hamper the success of the marketplace.”

Arik Hesseldahl at ReCode:  IBM Puts All Its Cloud Apps in One Place

“It’s the latest step in IBM’s pivot away from its traditional business of selling hardware and software to customers, and toward selling them cloud-based applications and services. Big Blue has recently sought to argue — not quite convincingly — that it is the biggest cloud company when compared to Amazon, though it’s a tricky comparison. It has consistently promised that it will deliver $7 billion in revenue derived from the cloud by the end of 2015, and as of 2013 said it was more than halfway there at $4.4 billion.”

Michael Hickins at Wall Street Journal:  IBM Takes Halting Step to Consumerization

“IBM seems to be trying to address two issues at once: the changing nature of how businesses acquire software – which is often without the approval or knowledge of their IT departments, and the need to give its traditional customers in IT a better catalog of IBM products and services. “The material had been disaggregated and customers want to have it all together,” said Mr. Robinson.
But it’s unclear exactly how IBM intends to drive new buyers to its applications website, and also unclear whether CIOs will appreciate IBM giving users yet another path to circumventing their services.”

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