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Latest Technology for Marketing Opinions


TFM 2019: Leveraging MarTech to deliver frictionless customer experience

Today, consumers expect more from the brands they choose to follow and engage with and are demanding smarter and savvier experiences. Big businesses are using customer insight in elevating the customer experience but, marketing technology (MarTech) presents a unique challenge. How can companies create personal, one-on-one long-lasting relationships with customers while deploying digital, automated technology that all but eliminates the human factor?


TFM 2019: Securing Digital Transformation Success
Tom Goodwin, digital transformation thought leader and EVP of Innovation at Zenith, discusses his upcoming appearance at TFM 2019 in September Zenith's Tom Goodwin will be talking about a range of subjects at this year's Technology for Marketing. One of these will be what Goodwin calls “myth busting”: Scrutinising the technology opinions of today that... Read More

The Resurgence of OOH Advertising
Sam Tidmarsh investigates Co-op's new OOH advertising campaign ahead of Chief Customer Officer Ali Jones’ presentation at ad:tech London 2019 Out-of-home advertising, also known as outdoor media, is tailored to consumers "on the go" as they travel and move through public spaces. Historically OOH has been difficult to measure, with planners and brands lacking sufficient... Read More

TFM 2019: Marketing, Media and Milestones
John Bensalhia talks to Delightful Communications founder Mel Carson about the key marketing trends of 2019 and his company's guiding principles Social media and personal branding strategist Mel Carson is about to mark an important career milestone. Next year, Mel will be celebrating 20 years in digital marketing, and having founded modern marketing, branding and... Read More

TFM 2019: Mad Men vs. Math Men
“The future is about being imaginative, not about being right”. John Bensalhia talks to entrepreneur and TFM keynote speaker Igor Beuker about why technology and innovation has transformed advertising and marketing forever March 1973. A hugely popular TV show starring Lee Majors makes its debut. The Six Million Dollar Man was watched by millions around... Read More

Think of your business as a game and the rest will make sense
Interest in gamification has ebbed and flowed. But a new radical approach to gamification has emerged -- gamification as a business strategy. Techerati spoke to the digital transformation expert spearheading this new approach to understand why and how modern the enterprise should seriously consider thinking of its business as a game. History of gamification According... Read More

TFM 2019: Unlocking NHS service transformation with data
Ahead of his appearance at TFM 2019 this September, Sam Shah, director of digital development at NHSX, detailed the issues of data, privacy and safety that emerge with digitising 22,000 individual healthcare organisations In February, health and social care secretary (and outspoken technological evangelist) Matt Hancock announced a new initiative to spearhead the NHS’s digital... Read More


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