Latest Marketing Videos

TFM 2019: What everybody gets wrong about digital transformation

Tom Goodwin previews his keynote appearance at Technology for Marketing 2019 Everyone is talking about digital transformation but nobody knows what it is. We keep talking about the ever faster change in the world, but is that actually true? 5G, AI, Voice, Robots, Drones all seem to be promised as the sparks of change in… Read More

TFM 2019: Why you don’t always need ‘big’ data to build a better customer experience
Sitting down with Technology for Marketing conference producer Sam Tidmarsh at Disruptive LIVE, Sanjit Badhan explains why you don't always need 'big' data to build a better customer experience. Instead, it's about using the right data, effectively. Visit our show for free to see Sanjit speak about how "customer relationships need purpose and people". It’s... Read More

TFM 2019: Branded content, purpose and creativity: a conversation with Andrew Canter

TFM 2019 Conference Producer Sam Tidmarsh sits down with Andrew Canter, Global CEO of the BCMA, to discuss branded content, purpose, creativity and agencies. Andrew helped launch Media Planning Group (Havas) in 1996 after joining from Young & Rubicam, and now runs the Branded Content Marketing Association, the leading global association for branded content practitioners,… Read More

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