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TFM 2019: Branded content, purpose and creativity: a conversation with Andrew Canter

Published Tue 10 Sep 2019

TFM 2019 Conference Producer Sam Tidmarsh sits down with Andrew Canter, Global CEO of the BCMA, to discuss branded content, purpose, creativity and agencies.

Andrew helped launch Media Planning Group (Havas) in 1996 after joining from Young & Rubicam, and now runs the Branded Content Marketing Association, the leading global association for branded content practitioners, promoting best practice and growing the branded content industry.

 

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