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TFM 2019: Why you don’t always need ‘big’ data to build a better customer experience

Published Tue 10 Sep 2019

Sitting down with Technology for Marketing conference producer Sam Tidmarsh at Disruptive LIVE, Sanjit Badhan explains why you don’t always need ‘big’ data to build a better customer experience.

Instead, it’s about using the right data, effectively. Visit our show for free to see Sanjit speak about how “customer relationships need purpose and people”. It’s at 10.15 on our Marketing Automation & Multichannel Theatre, 26th September.

Sanjit heads up the Global CRM at designer shopping outlet managers McArthurGlen Group

Join Sanjit At TFM 2019, 25 - 26 September 2019, Olympia

Technology for Marketing provides critical insight from key suppliers and leaders in the martech and adtech industry.

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