Sitting down with Technology for Marketing conference producer Sam Tidmarsh at Disruptive LIVE, Sanjit Badhan explains why you don’t always need ‘big’ data to build a better customer experience.
Instead, it’s about using the right data, effectively. Visit our show for free to see Sanjit speak about how “customer relationships need purpose and people”. It’s at 10.15 on our Marketing Automation & Multichannel Theatre, 26th September.
Sanjit heads up the Global CRM at designer shopping outlet managers McArthurGlen Group